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A elaboração do clipping é parte fundamental do trabalho de assessoria de imprensa. O clipping é um processo de monitoramento constante de matérias jornalísticas, para que sejam arquivadas aquelas que fazem menção a uma determinada empresa ou pessoa. Por meio dele, conseguimos acompanhar os resultados das estratégias da assessoria de imprensa e press releases, e mensurar a repercussão dos nossos clientes nos veículos de comunicação.

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